New Filaments from M3D Provide the Benefits of ABS and PLA without the Drawbacks

Check out the new versions of ABS and PLA from M3D.  We use regular ABS for about 90% of our printing.  How do you think these new versions of the material from M3D will change the outlook of 3D printing?  What will be the biggest driver for future use of 3D printing?  The printers or the printing material?